SmartBlog :: larry devincenzi

Located in Reno, Nevada

http://smartblog.wordpress.com/

 

Recent Posts

The Holland Project

Posted on Jan 29, 2007 - 2:05 PM

Kenzoid, Josh Kenzer’s great family blog. I’m a strong advocate for helping our youth grow locally though the arts. Watch the video (9:09 long), and then visit the website:

Virtually Annoying Services

Posted on Jan 26, 2007 - 3:25 PM

Now comes Eidoserve, and their latest creation: Abby Me. Simply text a message to a person or list you want to call, and Abby does the rest - virtually by script. You write the message campaign, and Abby delivers it. Great for those of us with little time on our hands for real ...

Get A First Life Before Your Second

Posted on Jan 24, 2007 - 11:57 AM

Second Life. “Your world. Sorry about that.” is a fun way to position the brand against the online phenomena that’s been building in membership and buzz. In a previous post, I’ve reviewed a few of the real life advertising efforts into the virtual world, often wondering if it was just me that didn’t ...

AT&T/Cingular Explained

Posted on Jan 21, 2007 - 4:03 PM

Marketing To New Clients

Posted on Jan 21, 2007 - 9:16 AM

So you’ve managed to secure a new customer. Marketing has paid off. Now what? Here are some critical stips to help keep and grow your new customers. 1. Be proactive in your communications about your company’s history, values, and resources. Many times, new customers buy services or produces without knowing much about ...

The Cooling Man

Posted on Jan 20, 2007 - 9:18 AM

The Green Man in the Black Rock Desert later this year.It’s a giddy joy confirming your place on the Playa. The online ticket process this year was amazingly easy - and fast. I got my ticket in about 5 minutes online. Kudos to the BM staff for making this process go so ...

Airport Security Breached By Ads

Posted on Jan 19, 2007 - 9:29 AM

chocolate assembly line that Lucy and Ethel struggled to keep moving. In the midst of this controlled chaos comes this newsbit from CNN: Travelers nationwide could soon see ads for laptops, expensive cars and other products in the trays that carry their shoes and cell phones through X-ray machines ...

Flipbook Flash Forward

Posted on Jan 18, 2007 - 6:50 AM

I may be admitting my rapidly increasing age by saying I remember when flipbooks were widely distributed in Craker Jacks. As part of the old adage “what’s old is new again”, I’ve seen an upturn in the use of flipbook animations as commercials, sport highlights, even product demos. Thanks for a company called ...

Space…The Final Frontier?

Posted on Jan 13, 2007 - 8:51 AM

An Apple A Day…

Posted on Jan 11, 2007 - 7:30 PM

Owning an iPhone may well be the equivalent of an out-of-body experience for those of us who love the brand. But it’s not quite enough to justify the 7% leap in Apple shares. Not to mention the $499-$599 price tag that whoops both iPod and BlackBerry price points.Wherever I’m going though, there’s a common ...

Bose Is A Good Product, But…

Posted on Jan 7, 2007 - 5:01 PM

Saatchi & Saatchi of New Zealand has released an interesting poster campaign for Bose - one of my favorite personal brands. I have many things Bose… media systems, headphones, SoundDocs, and even a vintage 1990’s edition of the original Bose Wave radio.Even in the hands of a great agency like Saatchi & Saatchi - ...

The BMW Whatsitsnot

Posted on Jan 4, 2007 - 7:59 PM

What is it? It’s McGyver’s something-a-majig that performs mystical widget things on, perhaps in, their automobiles. Part Bluetooth, MP3player, GPS…and… DVD/CD/camera in part… in part nothing that looks like one on closer inspection. It’s so secret…it’s unamed. Appropriately called Anticipation On Approach, the German gurus are witholding that information until later ...

Foghound Sounds Off For 2007

Posted on Dec 30, 2006 - 11:21 AM

Communications strategy firm Foghound today released its second annual “Hound Trends,” identifying 10 marketing trends predicted to heat up in 2007, and grading its 2006 predictions.1. Virtual worlds explode and get branded. While Second Life continues to boom, companies will offer more manageable and intimate virtual worlds, like CokeStudios. Private branded virtual worlds not only ...

Ringing-in A New Ad Agency

Posted on Dec 27, 2006 - 9:34 AM

Many companies and corporations begin an annual review cycle of their advertising agency relationship at this time of year. This can be stressful for both client and service provider, especially if there were no metrics established that can clearly help guide a measurement of success or failure.That process aside, there are several key considerations ...

A Good Start For Emailing In 2007

Posted on Dec 18, 2006 - 7:55 AM

As we all begin to consider our resolutions for the New Year, it’s a good time to review how we conduct business via email. Your personal brand is at stake…so take heed to these simple, but effective guidelines for good email etiquette: 1. Avoid sending private messages via any company account. Use a free ...

Strategic Marketing Pitfalls To Avoid

Posted on Dec 17, 2006 - 7:58 AM

If you haven’t done it already, there’s still time to develop a smart strategic marketing plan to launch in the New Year ahead. I’m not going to take time to explain how important this process is - because if you don’t believe in it, little I can say will convince you otherwise.Those who plan ...

An Interview With Winter

Posted on Dec 14, 2006 - 8:11 PM

I’m a blog lover, and you probably are too. I love reading them around a warm fire…preferably in the dead cold of a winter storm. A good winter storm brings great skiing, and that’s music to my ears.Here’s one that I found particularly fun Winter Is Cool.Who knew winter was so prolific? ...

Looking Big When You’re Small

Posted on Dec 12, 2006 - 8:54 AM

During a meeting with a potential new client yesterday, it became clear that small companies need the same tools as large corporations in marketing their services. The trick is, how do you create the image of looking big while being small? Size isn’t the issue…professionalism is. Prove you offer great customer service, ...

When Good Brands Taste Bad

Posted on Dec 11, 2006 - 2:15 PM

A recent post on Brandchannel.com made me think about the uniquely horrible taste of one of America’s greatest brands - Listerine.Since it’s inception in (great factoid) the 1800’s, Listerine mouthwash has always had a taste that makes the strongest of us shudder and contort our faces into twisted shapes. This was, as you may ...

Holiday SEM Marketing Calendar

Posted on Dec 10, 2006 - 9:29 AM

We’re rapidly approaching the end of the most critical 6 to 8 week selling time of the entire year. Online advertising has become obviously effective, while search engine marketing (SEM) campaigns have become increasing competitive over the past five years of growth.Smart marketers start thinking about and planning their holiday marketing strategies in early ...

54 blog posts have been indexed since Oct 10, 2006.

 

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