Nevada Blogs

Diversity in Public Relations By Ned Barnett (c) 2006Intro: Recently, the topic of "diversity" came up on a PR list - the poster "assumed" that we'd all agree that "diversity" is a good idea, but based on 35 years of color-blind experience in the field, I think that "diversity" in public relations staffing is ...

Escape from Case Study HellBy Ned Barnett - (c) 2006A colleage wrote the other day asking about how to get out of Case Study Hell - how to please a demanding boss who's more focused on sales than PR. She was asking for suggestions on what ought to be in a case study, as ...

Off-Shoring - A dirty word? Ned Barnett (C) 2006Apparently (and if you ask me, appropriately). This is from Bob Scott, Editor-in-Chief of Accounting Technology, in his monthly "Consulting Insights" e-newsletter. It really tells it like it is, and is useful to all of us who have clients who off-shore client services:OUTSOURCING IS A FOUR-LETTER WORD?Properly, ...

How Israel Could Have Won The PR War Against Hezbollah in Summer 2006Ned Barnett (c) 2006Updated from Article Published 7/26/06 in "American Thinker"Author’s note: The war is now over – for the time being – but few optimists expect the cease-fire to hold. The most logical assumption is that the now-emboldened terrorists will strike again, ...

Winning the Public Relations War for IsraelJuly 26th, 2006(c) 2006 - Ned BarnettIf Israel wants to sustain US support for its efforts to defend its homeland from terrorists (which is what this current battle in the Middle East is all about), it needs to paint a word-picture that will cut through left/right politics and reach ...

I recently got a fascinating query from a colleague in the publishing field. She's about to announce - for a publisher - an article soon to be published in a forthcoming scholarly (i.e., peer-reviewed) journal, and she was concerned about how to do it right. This article is going to focus on research ...

A proud father recently asked me for advice about his son's forthcoming college internship in PR. The advice I gave him might help you as well - whether you want to be an intern, or whether you "manage" an intern.An internship beats a conventional summer job - one summer I interned, and got a lot ...

This article was written for, and first appeared in Jonathan Bernstein's excellent crisis manager e-zine newsletter, available at no cost (but worth a lot) from Jonathan by using the "subscribe to" box on the home page of Jonathan's site, http://www.bernsteincrisismanagement.comNow, the article, complete with Jonathan's introduction ...Editor's Note: Ned Barnett is very well known to

"Pay for Play" - the "commission sales" side of public relations, is condemned as unethical by the prestigious Public Relations Society of America - and for good reasons, not all of them obvious. This brief analysis takes a look at seven of the most common problems/issues tied to Pay for Play.While it is possible ...

By Ned Barnett (c) 2004The good thing about starting a small side business is that you can do that and still look for a job - and once you get the job, if you negotiate the terms of your job properly, you can probably still keep working with your clients.I got my first free-lance clients ...

IntroductionI referenced this in a blog on ten tips for the newly self-unemployed, so I thought I ought to post it for those who'd like to see what I was talking about. In addition, because this is a fairly innovative rate schedule (with a sliding scale, and an up-front payment policy), it might prove helpful ...

By Ned Barnett© 2004Just heard this unanswerable question on Matt Drudge's talk radio program that got me thinking about the role of prior military service on a Presidential candidate's electability – and what I realized is surprising. Since 1960, honorable military service has had no positive impact on Presidential electability. Surprised? Me ...

I've been reading a lot about the Civil War recently, prepping for a History Channel program on which I was a talking-head expert, as well as a behind-the-scenes "advisor," and that research has made it rather shockingly clear to me that there are some eerie parallels between the challenges (and the paths taken) by the ...

Last night an author I've been advising had an appearance on one of the cable news programs - and his appearance reminded me of a couple of key things that I'd neglected to include in my original "Top Ten Tips" for promoting books and authors; with that in mind, I've enhanced my original Top Ten ...

A visionary colleague and good net-friend of long standing, Shel Horowitz, has scored a hat trick (that's "hockey" for a trifecta, to you dog-racing fans out there) with his new proposal to start a movement calling for high-level ethics in business.One - he's positioned himself as a highly ethical businessman (something I've always known him ...

This article was originally published in The Wise Marketer, an excellent online marketing 'zine (with a free e-mail-feed subscription - available on application ...) published out of the UK - Wise Marketer can be found at: - my thanks to editors Peter and Robin Clark for inviting me to discuss loyalty programs, and what ...

We get questions …As a long-time PR and Marcom practitioner, I get a lot of questions from colleagues and friends, looking for ideas for marketing and promoting specific business ventures. As an occasional feature here, I’m going to present the questions – and with permission – present the answers I developed for those questions. ...

The full version of this (the version including the calendar - which won't format on the Blog) can be found at my website, http://www.barnettmarcom.comJune 23, 2004 Introduction to This Edition of Breaking News-Letter“Breaking News-Letter” is intended to help PR professionals focus on ...

This is the first in a series of newsletters on ways that world-shaking events covered by the news media can impact the way that public relations practitioners can effectively pitch the media.Included in this newsletter is a calendar that, however, won't show up on a blog like this. To see the full calendar, go ...

By Ned Barnett, APRFellow, ASHMPRShe's back in the news - a Secret Service agent lied under oath in her trial, and she might now get a new chance for public humiliation ... and it could have been so easily avoided.Martha Stewart is living proof that incredible wealth, undoubted talent and real power mean exactly nothing ...